Abstracts and Keywords.

Authors :: McDonald, Gael M.
Roberts, C.J.
Elliott, Gregory R.
Soutar, Geoffrey N.
Bell, Richard C.
Wallis, Yvonne M.
Ramaseshan, B.
Armstrong, Bob
Everett, Jim
Source :: European Journal of Marketing; 1990, Vol. 24 Issue 8, p2-3, 2p
Publication Year :: 1990
Abstract: The article presents abstracts of marketing. They include "The Brand-naming Enigma in the Asia Pacific Context," "The Marketing Concept — Necessary, but Sufficient? An Environmental View," "Consumer Acquisition Patterns for Durable Goods: A Rasch Analysis," "Research Note: Marketing Budgeting Practices of Retailers," and "Research Note: Book/Software Review: SPSS for Teaching Statistics in Marketing."