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From Industrial Goods Into a Stubborn Consumer Market.
- Source :
- BusinessWeek; 2/8/1958, Issue 1484, p68-74, 5p
- Publication Year :
- 1958
-
Abstract
- The article presents information on air-conditioning equipment manufacturer Trane Co. Inc. based in LaCrosse, Wisconsin, which has entered from industrial goods into the residential market in 1958. It is stated that Trane's sales in the industrial goods category dropped by 30 percent in 1957, after which the company decided to enter the residential market. The decision to enter the residential air-conditioning field was taken by Trane's president D.C. Minard.
- Subjects :
- CONSUMER goods
AIR conditioning industry
DECISION making
INDUSTRIAL goods
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 1484
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 56678575