Evaluating the Research on Strategy Content.

This article defines the domain of strategy content research as embracing decisions about the goals, scope, and/or competitive strategies of a corporation or one of its business units. It reviews and evaluates several important streams of strategy content research (goals, diversification, strategic groups, market share, competitive strategy taxonomies, and stages of market evolution) in terms of the relationships among environmental conditions, strategic decisions, and performance results. It also makes recommendations for future research.
Much has been accomplished in the last decade and a hall. If researchers of strategy content design and execute their studies with care, the body of substantive knowledge about strategy content will be significantly enhanced. Some of this research will appropriately extend the research streams which to date have received relatively more emphasis. The field will be further enhanced if researchers also address those areas which have received relatively little or no attention. [ABSTRACT FROM AUTHOR]