Stock Car Racing: "A Smash Hit" But Will It Last?

The article reports on the growing popularity of stock car racing in the U.S. established by the National Association for Stock Car Racing Inc. (NASCAR). Data shows that NASCAR has approved 1,029 races on 93 tracks in 1952, with money paid to drivers reaching 1.2 million U.S. dollars. Automobile makers in Detroit, Michigan are reportedly keeping their attention on stock car racing as a potential marketing channel. Promoters are reportedly planning to launch team races to improve fans attendance.