Rich Goodies for the Masses.

The article reports on the increase in the sales of Blum's, a candy maker in San Francisco, California, when it decided to package some of its luxury confections in 10¢ and 25¢ portions and sell them over candy counters. Prior to this move, the company only markets their de luxe candies by mail order and through hand-picked outlets for about 2.50 U.S. dollars a pound (lb) retail. When it launched the small packages, its over-all sales increased. The 10¢ package was first tried by the company at the mass market in 1947.