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1946: Big Year for Advertising.
- Source :
- BusinessWeek; 2/15/1947, Issue 911, p70-72, 2p
- Publication Year :
- 1947
-
Abstract
- The article looks at the rise of income in the U.S. advertising industry in 1946, based on the statistics made by Publishers' Information Bureau (PIB). Printed media including newspapers and magazines made earnings in 1946 due to factors including high paper supply, high manufactured products, and growing advertising competition for the money of customers. PIB revealed that in printed media, women's magazines made 28 percent profit increase while general magazines made 19 percent.
- Subjects :
- ADVERTISING
INCOME
PERIODICAL publishing
ECONOMIC competition
PROFITABILITY
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 911
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 57237476