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Marketing Books in the School Library.

Authors :
Langhorne, Mary Jo
Source :
School Library Journal; Jan87, Vol. 33 Issue 5, p31, 3p, 6 Black and White Photographs
Publication Year :
1987

Abstract

Provides insights on how school libraries can use business marketing techniques to increase circulation and improve user attitudes toward school library collections. General principles used by bookstore chains in displaying their merchandise; Display of paperbacks; Limitations of the use of bookstore techniques in the school library.

Details

Language :
English
ISSN :
03628930
Volume :
33
Issue :
5
Database :
Complementary Index
Journal :
School Library Journal
Publication Type :
Periodical
Accession number :
5732553