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Maverick of machine tool selling.
- Source :
- BusinessWeek; 7/15/1961, Issue 1663, p75-80, 4p
- Publication Year :
- 1961
-
Abstract
- The article focuses on the direct marketing methods of U.S.-based machine tool manufacturer, DoALL Co., which are intended to dominate the European market in 1961. DoALL Co. establishes its first overseas store in Dusseldorf, West Germany; England and other parts of the Continent. The manufacturer spends money on promotion and fanfare and dispatches mobilized demonstrator units with machine tools.
- Subjects :
- DIRECT marketing
MARKETING strategy
INTERNATIONAL competition
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 1663
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 57329136