What's brewing at Celestial.

The article focuses on the entry of Celestial Seasonings Inc. into supermarkets and gourmet shops in the U.S. Known as the country's major producer of herb teas, its revenues are only 15 million U.S. dollars. President Morris J. Siegel will introduce the BreakAway caffeine-free hot drink. Siegel says BreakAway is a blend of carob, chicory and natural fruit flavors. Under marketing vice president Keith E. Brenner, Celestial teas are now sold in more than 35% of supermarkets in the country.