PROFIT & LOSS.

The article offers information regarding the marketing report in the U.S. concerning the profit and loss. It refers a case which gives solution to the problem concerning the double-feature where customers in a Detroit, Michigan movie house were given a choice on whether to watch a single picture or a double-feature show. It states that the strategy of the new publication "Beauty Parade" was to pack a pair of stockings in every fifth issue of the magazine.