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PROFIT & LOSS.
- Source :
- BusinessWeek; 8/23/1941, Issue 625, p57-58, 2p
- Publication Year :
- 1941
-
Abstract
- The article offers information regarding the marketing report in the U.S. concerning the profit and loss. It refers a case which gives solution to the problem concerning the double-feature where customers in a Detroit, Michigan movie house were given a choice on whether to watch a single picture or a double-feature show. It states that the strategy of the new publication "Beauty Parade" was to pack a pair of stockings in every fifth issue of the magazine.
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 625
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 57697331