How to Put Life in a Slow Market.

The article presents the story behind the success of Paper-Mate Co., a maker of ball-point pen in the U.S. It states that the interest of Patrick Frawley Jr., founder of the company, in pen started when Hal Riel, president of Allied Appliance Co., informed him that his company manufactures ball point pen. It notes that public notification about Paper-Mate's condition contributes to its success.