Utilities warm up the battle over electric heat.

The article focuses on the competition in the electric wire heating systems for homes in the U.S. It says that Electric Heating Association (EHA) do an actual sellling to urge homeowners to convert to electricity from gas or oil heating. It adds that the advertising and promotional budgets of the gas industry which was led by American Gas Association (AGA) was expanded to fight back over the electricity. Moreover, the public will be gain benefits over the gas and electric battle.