Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science.

Following the budget cutting, a decision was made by economists in the Division of Social Sciences to utilize the funds budgeted for management science to support grant proposals in economics. This was done without announcing the new program, apparently in the belief that the management science program was dead. Today DRMS is located in the Division of Social and Economic Sciences in the Directorate of Biological, Behavioral, and Social Sciences. Two marketing professors, Eric Johnson of the University of Pennsylvania and J. Edward Russo Cornell are members of the advisory panel. The research philosophy established in 1982 as indicated above remains intact, and over the years many research proposals in marketing have been funded by DRMS.