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Market-focused Resources, Competitive Positioning and Firm Performance.
- Source :
- Journal of Marketing Management; Jul2001, Vol. 17 Issue 5-6, p503-520, 18p
- Publication Year :
- 2001
-
Abstract
- The paper presents a theoretical model of the relationships between market-focused resources, competitive positioning and firm performance. Building on prior work in strategic management, theory form the 'resource based view' (RBV) of the firm is integrated with marketing theory to propose a holistic model and suggest a future research agenda. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 0267257X
- Volume :
- 17
- Issue :
- 5-6
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Management
- Publication Type :
- Academic Journal
- Accession number :
- 5870976
- Full Text :
- https://doi.org/10.1362/026725701323366908