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Market-focused Resources, Competitive Positioning and Firm Performance.

Authors :
Hooley, Graham
Greenley, Gordon
Fahy, John
Cadogan, John
Source :
Journal of Marketing Management; Jul2001, Vol. 17 Issue 5-6, p503-520, 18p
Publication Year :
2001

Abstract

The paper presents a theoretical model of the relationships between market-focused resources, competitive positioning and firm performance. Building on prior work in strategic management, theory form the 'resource based view' (RBV) of the firm is integrated with marketing theory to propose a holistic model and suggest a future research agenda. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
POSITIONING (Advertising)
PERFORMANCE
BUSINESS enterprises
STRATEGIC planning
MANAGEMENT science
MARKETING theory
PRODUCT management
COMPETITION
MARKETING strategy
MARKETING mix
MARKETING management
ENTERPRISE relationship management

Details

Language :
English
ISSN :
0267257X
Volume :
17
Issue :
5-6
Database :
Complementary Index
Journal :
Journal of Marketing Management
Publication Type :
Academic Journal
Accession number :
5870976
Full Text :
https://doi.org/10.1362/026725701323366908
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