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A SHOEMAKER KICKS BACK AT IMPORTS.
- Source :
- BusinessWeek; 9/19/1983, Issue 2808, p37-38, 2p
- Publication Year :
- 1983
-
Abstract
- The article discusses the steadiness of sales at Wisconsin-based Allen-Edmonds Shoe Corp. despite competition from imported brands with cheaper prices. It notes that John J. Stollenwerk, president of Allen-Edmonds, has increased advertisements and courted department store accounts to increase the marketability of his firm. It mentions that the product line of Allen-Edmonds has the styling and lightness of Italian shoes but with American-made durability.
- Subjects :
- SHOE industry
BRAND name products
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 2808
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 59392410