Sailing Goes Mass Market.

The article focuses on the 2011-2013 America's Cup sailing contest and efforts to rebrand yacht racing. It states that chief executive officer Larry Ellison of the sailboat racing syndicate Oracle Racing is attempting to rebrand the America's Cup contest as an extreme sport. It mentions that the America's Cup traditionally used monohulled sailboats but will use 72-foot catamarans with 11-man crews in 2013. It talks about the America's Cup Event Authority's efforts to find sponsors for the 2013 event.