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Special Issue on the Globalization of Marketing Ideology: Journal of Macromarketing, 2013.

Authors :
Eckhardt, Giana M.
Dholakia, Nikhilesh
Varman, Rohit
Source :
Journal of Macromarketing; Jun2011, Vol. 31 Issue 2, p222-222, 1p
Publication Year :
2011

Abstract

The article offers information on the announcement of the journal on its call for contributions for its special issue on globalization of the socio-organizational concept of marketing. Topics need to be covered include export and globalization of marketing education, critical review of marketing as an ideology, and global resistance to marketing ideology. Deadline for the submission of the manuscripts is on August 31, 2011, which may be submitted through the journal's submission web site.

Details

Language :
English
ISSN :
02761467
Volume :
31
Issue :
2
Database :
Complementary Index
Journal :
Journal of Macromarketing
Publication Type :
Academic Journal
Accession number :
60442186
Full Text :
https://doi.org/10.1177/0276146711398411