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The Netherlands: A plain paper copier to challenge Xerox.
- Source :
- BusinessWeek; 10/6/1973, Issue 2300, p61-61, 3/4p
- Publication Year :
- 1973
-
Abstract
- The article reports that Dutch company Océ-van der Grinten is optimistic that its 1700 plain paper copier can successfully compete against Xerox Corp. in the global copier market. Aside from launching the said product in the U.S., the company is also focused on developing more faster copiers in the future. Incoming company president J. J. Kaptein believes that the copier technology developed by the firm is better compared to the Xerox copier system. Details about the product marketing strategy of the film in Europe and in the U.S. are described.
- Subjects :
- COPYING machines
ECONOMIC competition
STRATEGIC planning
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 2300
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 60514012