Back to Search Start Over

Before and after the vuvuzela: identity, image and mega-events in South Africa, China and Brazil.

Authors :
Tomlinson, Richard
Bass, Orli
Bassett, Thomas
Source :
South African Geographical Journal; 2011, Vol. 93 Issue 1, p38-48, 11p
Publication Year :
2011

Abstract

Focusing on recent and upcoming mega-events in South Africa, China and Brazil, this paper contrasts and critiques the associated image and identity opportunities and risks, as well as comparative motivations for hosting such events. Accordingly, the paper considers the 2010 World Cup in South Africa, the 2008 Beijing Olympics and the scheduled 2014 World Cup and 2016 Rio de Janeiro Olympics in Brazil. In the context of an increasing number of mega-events being hosted in the BRICS (Brazil, Russia, India and China; South Africa is to join), the paper provides broader continuity and introduces a broader research agenda. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
OLYMPIC Games
SPORTS tournaments

Details

Language :
English
ISSN :
03736245
Volume :
93
Issue :
1
Database :
Complementary Index
Journal :
South African Geographical Journal
Publication Type :
Academic Journal
Accession number :
60652036
Full Text :
https://doi.org/10.1080/03736245.2011.570005