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THE CONTENT CONUNDRUM.
- Source :
- Chief Marketer (Endeavor Business Media); Oct/Nov2010, Vol. 2 Issue 5, p54-54, 1p
- Publication Year :
- 2010
-
Abstract
- The article discusses the importance of finding a balance in content when embarking on a marketing automation initiative. It says that starting up with five pieces of content such as white papers and videos can get a company a nurturing cycle of three months. It also explains the importance of having a content plan by identifying the buyers of a particular product, the type of content they use online and basing messages on how a customer moves through the buying process. INSET: AUTOMATION QUICK TIPS.
- Subjects :
- MARKETING
AUTOMATION
PAPER
VIDEOS
BUSINESS planning
Subjects
Details
- Language :
- English
- ISSN :
- 21500037
- Volume :
- 2
- Issue :
- 5
- Database :
- Complementary Index
- Journal :
- Chief Marketer (Endeavor Business Media)
- Publication Type :
- Periodical
- Accession number :
- 60680738