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Role of complementarities in technology adoption: The case of DVD players.

Authors :
Karaca-Mandic, Pinar
Source :
Quantitative Marketing & Economics; Jun2011, Vol. 9 Issue 2, p179-210, 32p
Publication Year :
2011

Abstract

This paper estimates complementarities between DVD player adoption and availability of content on DVD. We use household level quasi-panel data on adoption decisions of 47,893 unique households; monthly data on the availability of movies for rental on DVD at 140 different local regions, and monthly data on the number of movies released on DVD nationally. We focus on an early period after the technology launch (2000-2001), and estimate statistically and economically significant complementarities. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
15707156
Volume :
9
Issue :
2
Database :
Complementary Index
Journal :
Quantitative Marketing & Economics
Publication Type :
Academic Journal
Accession number :
60767100
Full Text :
https://doi.org/10.1007/s11129-011-9100-9