MEETING THE CHALLENGE OF GLOBAL SOCIOLOGY - FROM GOTHENBURG TO YOKOHAMA.

The article presents a speech by Michael Burawoy of the Department of Sociology at the University of California-Berkeley and President of the International Sociological Association (ISA), delivered at the Yokohama Congress of the ISA, entitled "Sociology on the Move." Burawoy spoke on the vulnerability of sociology. He highlighted the three Ms of his global sociology programme, including media, membership and message.