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THE CULTIVATION EFFECTS ON CONSUMER PERCEPTION OF AFFLUENCE: A CROSS-CULTURAL COMPARISON AMONG....
- Source :
- AMA Winter Academic Conference Proceedings; 1992, Vol. 3, p364, 1p
- Publication Year :
- 1992
-
Abstract
- Focuses on the factors affecting consumer perception of affluence in the United States. Process of consumer socialization; Cultivation theory of communication; Effects of cultivation on various cultural groups.
- Subjects :
- CONSUMERS
SOCIALIZATION
Subjects
Details
- Language :
- English
- ISSN :
- 10540806
- Volume :
- 3
- Database :
- Complementary Index
- Journal :
- AMA Winter Academic Conference Proceedings
- Publication Type :
- Conference
- Accession number :
- 6186138