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THE CULTIVATION EFFECTS ON CONSUMER PERCEPTION OF AFFLUENCE: A CROSS-CULTURAL COMPARISON AMONG....

Authors :
Wei-Na Lee
Source :
AMA Winter Academic Conference Proceedings; 1992, Vol. 3, p364, 1p
Publication Year :
1992

Abstract

Focuses on the factors affecting consumer perception of affluence in the United States. Process of consumer socialization; Cultivation theory of communication; Effects of cultivation on various cultural groups.

Subjects

Subjects :
CONSUMERS
SOCIALIZATION

Details

Language :
English
ISSN :
10540806
Volume :
3
Database :
Complementary Index
Journal :
AMA Winter Academic Conference Proceedings
Publication Type :
Conference
Accession number :
6186138

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