The Impact of Price-Quality Evaluations on Brand Categorization: an Examination of the Microcomputer Market.

MLA

Laroche, Michel, et al. “The Impact of Price-Quality Evaluations on Brand Categorization: An Examination of the Microcomputer Market.” Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.), vol. 6, no. 3, Sept. 1989, pp. 1–11. EBSCOhost, https://doi.org/10.1111/j.1936-4490.1989.tb00633.x.

APA

Laroche, M., Rosenblatt, J. A., Hochstein, A., & Ransom, R. K. (1989). The Impact of Price-Quality Evaluations on Brand Categorization: an Examination of the Microcomputer Market. Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.), 6(3), 1–11. https://doi.org/10.1111/j.1936-4490.1989.tb00633.x

Chicago

Laroche, Michel, Jerry A. Rosenblatt, Alan Hochstein, and Robert K. Ransom. 1989. “The Impact of Price-Quality Evaluations on Brand Categorization: An Examination of the Microcomputer Market.” Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.) 6 (3): 1–11. doi:10.1111/j.1936-4490.1989.tb00633.x.