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CREATING AND DEPLOYING COMMITMENT: LINKING RELATIONSHIP MARKETING INITIATIVES, COMMITMENT, AND CUSTOMER VALUE.

Authors :
Bryant, Melchior D.
Hammerschmidt, Maik
Bauer, Hans H.
Source :
AMA Winter Academic Conference Proceedings; 2009, Vol. 20, p66-67, 2p
Publication Year :
2009

Abstract

An abstract of the article "Creating and Deploying Commitment: Linking Relationship Marketing Initiatives, Commitment, and Customer Value," by Melchior D. Bryant, Maik Hammerschmidt, and Hans H. Bauer is presented.

Subjects

Subjects :
RELATIONSHIP marketing
INTEGRATED marketing

Details

Language :
English
ISSN :
10540806
Volume :
20
Database :
Complementary Index
Journal :
AMA Winter Academic Conference Proceedings
Publication Type :
Conference
Accession number :
63696388

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