Navigating Troubled Waters.

The article discusses the challenges facing the newspaper and publishing sector in the U.S. It explores the shared sacrifice concept observed by the industry under which the paper, printing and publishing sectors seek to be lean and stealthy while working with one another to manage paper costs. Factors of concern to paper manufacturers are given such as rising energy costs and the scarcity of old newspapers (ONP). Empathy is cited as a strategy for publishers and newsprint suppliers to take.