HEARST HITS THE IPAD.

The article reports on the increasing sale of digital edition for iPad application by the publishing company of New York Hearst Corp. It informs about application editions that will be launched by the company for several magazines including Esquire, Marie Claire, and Food Network Magazine. It further informs about the application known as Drop Five Pounds developed by the woman magazine Good Housekeeping which consists of various tools such as quizzes, weight-loss goal calculator, and videos.