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Brands balance, paper quality with costs.
- Source :
- Multichannel Merchant (Penton Media, Inc.); Nov2011, Vol. 7 Issue 9, p20-21, 2p
- Publication Year :
- 2011
-
Abstract
- The article focuses on cost-cutting measures being made in catalog paper. Scaling back on grade quality and/or basis weights of catalog papers is one of the first places catalogers look to cut costs. A lighter basis weight is being used by plenty of marketers to lessen the quality of their paper to offset postage increase. Trends that are affecting catalog paper selection are explored. INSET: KEEPING PAPER WEIGHT LOW FOR POSTAGE BREAKS.
- Subjects :
- COST effectiveness
COMMERCIAL catalogs
PAPER
CATALOGERS
MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 15548961
- Volume :
- 7
- Issue :
- 9
- Database :
- Complementary Index
- Journal :
- Multichannel Merchant (Penton Media, Inc.)
- Publication Type :
- Periodical
- Accession number :
- 67122918