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FROM MASS CUSTOMIZATION TO MASS CONFUSION.
- Source :
- Supply Chain Europe; May2007, Vol. 16 Issue 3, p34-39, 4p
- Publication Year :
- 2007
-
Abstract
- The article discusses the challenges towards the emerging trends in mass customization such as deliver optimization and order viability. It states that mass customization is the ability of companies and multinational corporations to meet customer's needs and demands. However, it says that mass customization becomes mass confusion when logistic processes and transportation departments are not completely synchronized and optimized.
Details
- Language :
- English
- ISSN :
- 1742447X
- Volume :
- 16
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Supply Chain Europe
- Publication Type :
- Periodical
- Accession number :
- 67141885