RESEARCH COMMUNICATION BETWEEN BUSINESS AND COLLEGES.

The article reports on a lack of communication between business educators and corporations. A speech by Dr. Alfred Watson at the American Marketing Association's January 1946 meeting is discussed. The Curtis Publishing Company's efforts in increase communication with the education field are presented. Curtis has mailed a list of research materials to numerous business teachers. The materials on Curtis' list are described; they include consumer surveys, statistical studies, government data analysis and population studies. The article reports on the success of the Curtis initiative.