Cite
ELEMENTS OF CONFUSION IN NEWSPAPER READERSHIP STUDY.
MLA
Bigelow, Charles L. “Elements of Confusion in Newspaper Readership Study.” Journal of Marketing, vol. 12, no. 3, Jan. 1948, pp. 337–47. EBSCOhost, https://doi.org/10.2307/1245682.
APA
Bigelow, C. L. (1948). Elements of Confusion in Newspaper Readership Study. Journal of Marketing, 12(3), 337–347. https://doi.org/10.2307/1245682
Chicago
Bigelow, Charles L. 1948. “Elements of Confusion in Newspaper Readership Study.” Journal of Marketing 12 (3): 337–47. doi:10.2307/1245682.