LEADERS IN MARKETING: Neil H. Borden.

The article features a profile on U.S. marketing professor Neil H. Borden. Borden served as president of both The National Association of Marketing Teachers and The American Marketing Association from 1954-1958. Borden received the Kappa Tau Alpha Research Award in 1945. He taught at the Harvard Graduate School of Business Administration until 1962. He wrote the book "The Economic Effects of Advertising." Borden is credited for influencing the curricula of advertising through his volumes of case studies.