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THE CONTINUING STUDY OF NEWSPAPER AUDIENCES.
- Source :
- Journal of Marketing; Apr1942 Part 2, Vol. 6 Issue 4, p125-127, 3p
- Publication Year :
- 1942
-
Abstract
- A conference paper on a continuing study on newspaper audiences is presented. The author believes that studies geared toward the readers of newspapers are of great value to retail advertisers, editors and national advertisers, in that they may lead the way toward more effective editing and advertising techniques.
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 6
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 6741052
- Full Text :
- https://doi.org/10.2307/1246094