ADVERTISING AND THE BUSINESS CYCLE.

The article discusses advertising in relation to the business cycle. The author notes his intention to examine the relationships between the advertising expenditures, sales and profits of companies. According to the author, the periodical "Printers' Ink," an index of advertising, is an effective measure of fluctuations in newspaper, farm paper, magazine and radio advertising. The author discusses seasonal variations in advertising, attributing changes to an increase in federal corporation taxes.