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AGRICULTURAL MARKETING AND THE ITALIAN ECONOMY.
- Source :
- Journal of Marketing; Jan1956, Vol. 21 Issue 3, p326-329, 4p
- Publication Year :
- 1957
-
Abstract
- The article discusses efforts to develop the Italian economy, with an emphasis on the food and agricultural sector, as these make up forty percent of the work force and account for half of the disposable income expenditures. The article notes that the internal industrial and nonagricultural industries within these economies can only grow if the incomes of food producers and handlers increase. This necessitates efficiency within the food production and marketing industries. The article outlines problems and proposes policy, including directing public investment to those areas of food production with the highest unemployment, thereby increasing production. Further, the author suggests the abolition of market restrictions and the passing of legislation outlawing discrimination and monopolies.
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 21
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 6743219
- Full Text :
- https://doi.org/10.2307/1247517