THE BEGINNINGS OF TEACHING MARKETING IN AMERICAN UNIVERSITIES.

The article reports the author's opinions regarding the debut of marketing as an area of study in colleges and universities in the U.S. The author focuses on responding to claims that professor E. D. Jones was the first professor to teach marketing at an American University. It is suggested that professor G. M. Fisk was also a pioneer of business education when he began to teach marketing courses at the University of Illinois. The author goes on to discuss other marketing professors, including A. C. Miller and Wesley C. Mitchell. Marketing literature used by business teachers is also discussed.