Some Characteristics of Business Students in a Technological University.

This article discusses a study which examined the personality characteristics of business students in a technological university in Bradford, England. Since business courses are more directly vocational than many degree subjects, they can be expected to attract students with fairly precise vocational intentions. These students may be identifying themselves primarily with their future vocational roles. In terms of their values and personality characteristics they may have more in common with the practicing businessman than with other university students. One undergraduate entry into the Bradford School of Administrative and Business Studies comprised 41 students, of whom 37 completed questionnaires. The male and female students were sufficiently alike in the characteristics to be treated as one group. The American experience of students of low ability and low socioeconomic status taking up business studies more or less by default is apparently not being repeated at Bradford. Business students were similar to other students in their personality characteristics being if anything somewhat more extravert than the norm.