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The Inequalities of Television Franchises.

Authors :
Sandage, C. H.
Source :
Journal of Marketing; Jul1959, Vol. 24 Issue 1, p22-25, 4p
Publication Year :
1959

Abstract

Is there a way to save U.S. television from the present quasi-monopoly position that stems from the scarcity of VHF channels? This brief article calls attention to some serious inequities that have developed from the manner in which this vital public property has been exploited, and suggests methods for reducing such inequities. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
00222429
Volume :
24
Issue :
1
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Academic Journal
Accession number :
6761867
Full Text :
https://doi.org/10.2307/1249360