Making the Marketing Concept Work.

This article presents a collection of solutions to mistakes which companies have made when attempting to employ integrated marketing in the United States. The article discusses the need for companies to realize the implications of the marketing concept, the importance of the proper state of mind, the actual integration and coordination of all the marketing functions in business, and the utilization of professional and executive skills of a high order. The article suggests that business and marketing techniques are growing at such an enormous rate that any company that does not devote its time to developing marketing strategies will be left in the dust.