ADVERTISING RATIOS PLANNED BY LARGE-SCALE ADVERTISERS.

MLA

Jastram, Roy W. “Advertising Ratios Planned by Large-Scale Advertisers.” Journal of Marketing, vol. 14, no. 1, July 1949, pp. 13–21. EBSCOhost, https://doi.org/10.2307/1247168.

APA

Jastram, R. W. (1949). Advertising Ratios Planned by Large-Scale Advertisers. Journal of Marketing, 14(1), 13–21. https://doi.org/10.2307/1247168

Chicago

Jastram, Roy W. 1949. “Advertising Ratios Planned by Large-Scale Advertisers.” Journal of Marketing 14 (1): 13–21. doi:10.2307/1247168.