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MAKING ADS PAY.
- Source :
- Journal of Marketing; Jul1958, Vol. 23 Issue 1, p111-112, 2p
- Publication Year :
- 1958
-
Abstract
- The article reviews the book "Making Ads Pay," by John Caples.
- Subjects :
- ADVERTISING
NONFICTION
Subjects
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 23
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Review
- Accession number :
- 6866065