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DAS HANDBUCH DER VERKAUFSLEJTUNG.

Authors :
Lewis, Edwin H.
Mauser, Ferdinand F.
Source :
Journal of Marketing; Oct58, Vol. 23 Issue 2, p236-237, 2p
Publication Year :
1958

Abstract

The article reviews the book "Das Handbuch der Verkaufslejtung," by Heinz K. Joschke.

Subjects

Subjects :
MARKETING
NONFICTION

Details

Language :
English
ISSN :
00222429
Volume :
23
Issue :
2
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Review
Accession number :
6866331

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Authors Abstract Subjects Details