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Special Issue on the Globalization of Marketing Ideology: Journal of Macromarketing, 2013.

Authors :
Eckhardt, Giana M.
Dholakia, Nikhilesh
Varman, Rohit
Source :
Journal of Macromarketing; Sep2011, Vol. 31 Issue 3, p328-328, 1p
Publication Year :
2011

Abstract

A call for papers on marketing ideology and globalization to be published in the March 2013 issue of the "Journal of Macromarketing" is presented.

Subjects

Subjects :
MARKET ideology
GLOBALIZATION

Details

Language :
English
ISSN :
02761467
Volume :
31
Issue :
3
Database :
Complementary Index
Journal :
Journal of Macromarketing
Publication Type :
Academic Journal
Accession number :
69671970
Full Text :
https://doi.org/10.1177/0276146711426210