Footsteps to Profit.

The article discusses U.S. shoe manufacturer United States Shoe Corp. as of January 15, 1964. The author focuses on the company's financial performance in 1963, president Joseph S. Stern, and Stern's marketing strategy to produce comfortable shoes. Also commented on are the different brands of the company aimed at older, rich, or young women. Further discussed are the company's production of children's shoes, acquisition of a shoe importer, and men's shoes.