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- Source :
- Cornell Hotel & Restaurant Administration Quarterly; Feb68, Vol. 8 Issue 4, p2, 5p
- Publication Year :
- 1968
-
Abstract
- Discusses the processes involved in hotel franchising. Development of hotel chains and referral groups; Definition of franchising; Analysis of the costs and benefits of a franchise or affiliation.
- Subjects :
- HOTEL chains
HOTEL management
RETAIL franchises
Subjects
Details
- Language :
- English
- ISSN :
- 00108804
- Volume :
- 8
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Cornell Hotel & Restaurant Administration Quarterly
- Publication Type :
- Academic Journal
- Accession number :
- 7187510
- Full Text :
- https://doi.org/10.1177/001088046800800402