Assessing Stakeholder Satisfaction: Toward a Supplemental Measure of Corporate Social Performance As Reputation.

In this paper we seek to improve the measurement of corporate social performance (CSP) by advancing a new supplemental technique for assessing a firm's reputation for social legitimacy. Specifically, we propose using generalizability theory to measure the extent to which corporate conduct is perceived as acceptable to various stakeholder groups. We argue that this suggested approach to measurement can render CSP more meaningful to scholarship and useful in practice. We also note some limitations of this approach and directions for future research. [ABSTRACT FROM AUTHOR]