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CONSUMER BEHAVIOUR.

Authors :
Karthikeyan, B.
Source :
Annamalai International Journal of Business Studies & Research; Nov2011, Vol. 3 Issue 1, p120-120, 1p
Publication Year :
2011

Abstract

The article reviews the book "Consumer Behaviour," 2nd Ed., by Karen Webb.

Subjects

Subjects :
CONSUMER behavior
NONFICTION

Details

Language :
English
ISSN :
0975749X
Volume :
3
Issue :
1
Database :
Complementary Index
Journal :
Annamalai International Journal of Business Studies & Research
Publication Type :
Review
Accession number :
74763084

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Authors Abstract Subjects Details