Revival of the Position Paper: Aligning Curricula and Professional Competencies.

Those of us who teach technical and professional writing may read [findings on typical pedagogical effectiveness] and end up feeling that our efforts to simulate workplace writing and to teach workplace genres in our classrooms are at best unreliable and at worst futile. Blakeslee (2001), p. 170. Courses: Writing for Public Relations, Business Communications; Marketing Objective: Students will be able to identify audience issues, marshal evidence, garner support, and motivate adoption of a position via visual imagery and persuasive writing [ABSTRACT FROM PUBLISHER]