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Predicting Innovation Acceptance by Simulation in Virtual Environments (Theoretical Foundations).

Authors :
León, Noel
Duran, Roberto
Aguayo, Humberto
Flores, Myrna
Source :
Growth & Development of Computer-aided Innovation; 2009, p9-16, 8p
Publication Year :
2009

Abstract

This paper extends the current development of a methodology for Computer Aided Innovation. It begins with a presentation of concepts related to the perceived capabilities of virtual environments in the Innovation Cycle. The main premise establishes that it is possible to predict the acceptance of a new product in a specific market, by releasing an early prototype in a virtual scenario to quantify its general reception and to receive early feedback from potential customers. The paper continues to focus this research on a synergistic extension of techniques that have their origins in optimization and innovation disciplines. TRIZ (Theory of Inventive Problem Solving), extends the generation of variants with Evolutionary Algorithms (EA) and finally to present the designer and the intended customer, creative and innovative alternatives. All of this developed on a virtual software interface (Virtual World). The work continues with a general description of the project as a step forward to improve the overall strategy. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISBNs :
9783642033452
Database :
Complementary Index
Journal :
Growth & Development of Computer-aided Innovation
Publication Type :
Book
Accession number :
76874272
Full Text :
https://doi.org/10.1007/978-3-642-03346-9_2