Industry and intellect.

We come, at last, to the book. For many who have addressed this subject, this is indeed to come to the heart of the question, for the book looms large in all explanations of the appeal of the evangelical cause: a view shared, it must be said, by the reformers themselves. To the extent that Protestantism was the religion of the word, the word was made print. Luther and his colleagues rejoiced; the reading public devoured the new literature. There can be little doubt that the book did much to shape the Reformation; it must also be acknowledged that the Reformation did much to reshape the book. Our purpose here must be to acknowledge this role, but also to place it in context. As must by now be clear, the book did not function as anautonomous agency, but within the context created by the intermingling of a whole range of communication media. The world of oral communication impacted on print, just as print presented new possibilities for the development of preaching, drama and song. Print culture also brought its own particular dynamic. The Reformation erupted when the book was already a mature technology, tried and tested after seventy years of experimentation and refinement. Nevertheless this was still a developing industry. The full potential of print as a medium of communication had emerged only gradually as authors and publishers tested its relevance to the world of education, scholarship and government. [ABSTRACT FROM AUTHOR]